What can traditional banks do to create a strong brand presence and an impactful user experience? This is the question being asked throughout the industry, as tech firms edge into the banking world, and peer-to-peer payment apps become more and more prominent.
Valley Bank successfully executed a digital transformation strategy by leveraging the power of digital signage, which played a pivotal role in maintaining the bank's strong branding and delivering an exceptional customer experience. With digital signage as the centerpiece of the project, Valley Bank combined the benefits of technology with a human touch. By strategically placing digital signage displays throughout their branches, the bank ensured consistent and cohesive branding across all touchpoints. These vibrant and interactive displays not only conveyed the bank's messaging and promotional content but also provided customers with valuable information and personalized experiences. What can traditional banks do to create a strong brand presence and an impactful user experience? This is the question being asked throughout the industry, as tech firms’ edge into the banking world, and peer-to-peer payment apps become more and more prominent.
The article, Valley Bank delivers digital transformation while maintaining human touch on atmmarketplace.com notes,
“‘Traditional banks are still struggling to create a compelling user experience,’ wrote Emily Mason in Forbes, noting that polls show a current low American consumer confidence in traditional banking coinciding with the rise of "neobanks" (like the Apple partnership with Goldman Sachs) in the wake of the SVB collapse.
In these conditions, what can traditional banks do to create that "compelling user experience" to win back customer confidence?
Use technology and the human touch, argued representatives of Valley Bank, during an exclusive interview with ATM Marketplace's sister site Digital Signage Today via video link, in which the team described each step of a major digital transformation Digital Signage Today covered in February. Valley is still growing after over a century of operation, and thanks to customer-focused initiatives like this, along with its deeply human approach to banking, representatives said the bank enjoys strong user reviews and confidence and looks forward to an ever brighter future as it leans into innovation mixed with the human touch.”
The digital signage solution implemented by Valley Bank enhanced customer engagement, streamlined communication, and empowered the bank's employees to deliver personalized assistance and support. This harmonious blend of technology and human interaction has allowed Valley Bank to create a remarkable customer journey that is both digitally advanced and deeply customer-centric.
Daniel Brown writes in the article, Valley Bank delivers digital transformation while maintaining human touch on atmmarketplace.com,
”Like many Valley Bank customers, Beausoleil splits his time among different states, particularly New York and Florida. This informed a growing strategy across business categories using digital signage: crafting a unified, brand-identified experience for customers. ‘So, for me, it was important that when they walk into a Valley [bank], beyond the great service they receive, it should feel like, 'hey, this is my bank. This looks like the bank that I go to in Manhattan, and it looks like the bank I go to in West Palm Beach, and it feels the same.' We know we've done that from a service perspective, all of our associates deliver that same strong sense of service, but the facilities didn't have that connection as they should have.’”
Where can digital signage be obtained? Parabit has established itself as the premier provider of digital signage hardware and software solutions in the industry. The commitment to delivering more than just products is evidenced by comprehensive managed services, consulting, training, and integration offerings. By collaborating with end-users and integrators, Parabit provides a tailored solution that meets the unique needs of each client. The seamless integration of their hardware and digital signage software delivers a fully interactive and immersive experience. The holistic approach ensures that clients not only receive cutting-edge technology but also have access to the expertise and resources necessary to maximize the potential of their digital signage investment. This approach has earned Parabit a reputation as a trusted partner in the industry, delivering value beyond the product and providing solutions that empower their clients to achieve their goals.
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