Valley Bank Uses Digital Signage to Transform the Bank Branch Experience

What can traditional banks do to create a strong brand presence and an impactful user experience? This is the question being asked throughout the industry, as tech firms edge into the banking world, and peer-to-peer payment apps become more and more prominent.

Valley Bank successfully executed a digital transformation strategy by leveraging the power of digital signage, which played a pivotal role in maintaining the bank's strong branding and delivering an exceptional customer experience. With digital signage as the centerpiece of the project, Valley Bank combined the benefits of technology with a human touch. By strategically placing digital signage displays throughout their branches, the bank ensured consistent and cohesive branding across all touchpoints. These vibrant and interactive displays not only conveyed the bank's messaging and promotional content but also provided customers with valuable information and personalized experiences. What can traditional banks do to create a strong brand presence and an impactful user experience? This is the question being asked throughout the industry, as tech firms’ edge into the banking world, and peer-to-peer payment apps become more and more prominent.

The article, Valley Bank delivers digital transformation while maintaining human touch on atmmarketplace.com notes,

“‘Traditional banks are still struggling to create a compelling user experience,’ wrote Emily Mason in Forbes, noting that polls show a current low American consumer confidence in traditional banking coinciding with the rise of "neobanks" (like the Apple partnership with Goldman Sachs) in the wake of the SVB collapse.

In these conditions, what can traditional banks do to create that "compelling user experience" to win back customer confidence?

Use technology and the human touch, argued representatives of Valley Bank, during an exclusive interview with ATM Marketplace's sister site Digital Signage Today via video link, in which the team described each step of a major digital transformation Digital Signage Today covered in February. Valley is still growing after over a century of operation, and thanks to customer-focused initiatives like this, along with its deeply human approach to banking, representatives said the bank enjoys strong user reviews and confidence and looks forward to an ever brighter future as it leans into innovation mixed with the human touch.”

The digital signage solution implemented by Valley Bank enhanced customer engagement, streamlined communication, and empowered the bank's employees to deliver personalized assistance and support. This harmonious blend of technology and human interaction has allowed Valley Bank to create a remarkable customer journey that is both digitally advanced and deeply customer-centric.

Daniel Brown writes in the article, Valley Bank delivers digital transformation while maintaining human touch on atmmarketplace.com,

”Like many Valley Bank customers, Beausoleil splits his time among different states, particularly New York and Florida. This informed a growing strategy across business categories using digital signage: crafting a unified, brand-identified experience for customers. ‘So, for me, it was important that when they walk into a Valley [bank], beyond the great service they receive, it should feel like, 'hey, this is my bank. This looks like the bank that I go to in Manhattan, and it looks like the bank I go to in West Palm Beach, and it feels the same.' We know we've done that from a service perspective, all of our associates deliver that same strong sense of service, but the facilities didn't have that connection as they should have.’”

Where can digital signage be obtained? Parabit has established itself as the premier provider of digital signage hardware and software solutions in the industry. The commitment to delivering more than just products is evidenced by comprehensive managed services, consulting, training, and integration offerings. By collaborating with end-users and integrators, Parabit provides a tailored solution that meets the unique needs of each client. The seamless integration of their hardware and digital signage software delivers a fully interactive and immersive experience. The holistic approach ensures that clients not only receive cutting-edge technology but also have access to the expertise and resources necessary to maximize the potential of their digital signage investment. This approach has earned Parabit a reputation as a trusted partner in the industry, delivering value beyond the product and providing solutions that empower their clients to achieve their goals.

To view our Digital Signage displays click here.

Email sales@parabit.com or send us a message here.

Put a Stop to Attacks on ATMs

The article ATM explosive attacks in Europe rise again on association-secure-transactions.eu stated,

“EAST has just published a European Payment Terminal Crime Report covering 2022 which highlights an increase in explosive attacks on European ATMs. ATM explosive attacks (including explosive gas and solid explosive attacks) were up 16% (from 629 to 727 incidents) and attacks due to ram raids and ATM burglary were up 8% (from 447 to 484 incidents).”

They also noted,

“EAST Executive Director Lachlan Gunn said, ‘This rise in ATM explosive attacks is of great concern to the industry, in particular solid explosive attacks that account for over 60% of the blasts. While extensive measures have already been taken to mitigate the risk of such attacks, each attack creates significant collateral damage to equipment and buildings and can pose a threat to life.’”

It's no secret that attacks on ATMs have always been a challenge for financial institutions, and these challenges seem to be rising.

There are a few ways that financial institutions can reduce the risk of attacks on their ATMs:

1. Install ATMs through a wall

Installing ATMs through a wall inside a fortified ATM lobby reduces the risk and mitigates attack repercussions.

2. Add strong camera surveillance using the Parabit Discreet Camera Enclosures

The article, How to Stop ATM attacks on atmmarketplace.com quotes Kristen Williams, assistant VP of administrative services, financial operations department for One Nevada Credit Union,

“’Aside from the extensive camera coverage and alarm systems with a duress code built into the alarm key pad, our servicing team is a third-party cash handler that is armed when at the machine for cash swaps and deposit pulls.’”

Let’s back up to where Kristen mentions extensive camera coverage. Does your financial institution have camera surveillance covered? If not, check out the Parabit Discreet Camera Enclosures here. Enclosures are available with different mounting options for maximum flexibility to support analytics, biometrics, access control, and more. Place cameras in ideal locations for best facial imaging such as door mullion, countertops, walls, frames, and bollards. Low profile and small format options give you discreet surveillance that can be placed at eye level. Discreet Camera Enclosures accommodate all miniature cameras from any manufacturer.View our

3. Install Parabit Access Control Hardware and Software

Using the Parabit Access Control hardware and software, NFC and magnetic stripe card holders identified as suspicious or considerable risk can be denied access or allowed access. Allowed access supports dispatching law enforcement to confront or arrest the suspicious person. View our Retail Customer Access Control solution here.

For more information or a quote please email sales@parabit.com or send us a message here.

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