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  • Cash vs. Digital: The Debate Continues

    The debate over the future of cash rages on, stirring discussions within the ATM industry. While some predict the eventual dominance of digital payments, concerns about financial inclusion raise doubts about cash's demise. At the recent ATMIA conference in Las Vegas, Cole Augustine and Zoya Lieberman engaged in a lively debate on this pressing issue.   Augustine championed the enduring relevance of cash, citing its unique accessibility and resilience. Despite concerns over hygiene, Augustine highlighted the Federal Reserve's commitment to safeguarding cash access.   In contrast, Lieberman advocated for the rise of digital transactions, pointing to declining cash usage and the inefficiencies of cash processing. She argued for a shift towards digitization to streamline financial processes.   The debate delved into the role of cash in supporting unbanked communities and its susceptibility to illegal activities. Augustine underscored cash's practicality for essential services, while Lieberman emphasized the transformative potential of digital payments.   The debate illuminated the complexities surrounding cash's future, with Augustine envisioning scenarios where cash remains indispensable, particularly during emergencies. Regardless of the outcome, both panelists emphasized the importance of accessible and secure payment systems in navigating future challenges.   As Cash remains a steadfast choice, it's crucial to ensure your ATMs deliver optimal customer experience while prioritizing safety and security. Explore Parabit’s Banking solutions today at Parabit.com/banking . What is Parabit's position in the cash versus digital debate? We've got the inside scoop, supported by compelling examples. Amidst the rapidly evolving digital payment landscape, we maintain a strong belief in the enduring value of cash. While digital transactions continue to surge, the tangible nature and universal accessibility of cash ensure its continued relevance in everyday commerce. Cash serves as a lifeline for individuals without access to digital banking or payment methods, particularly those residing in rural or underserved areas, or lacking access to (or knowledge of) technology and banking infrastructure. Moreover, cash transactions offer a level of privacy that digital counterparts may not afford. Many individuals opt for cash to safeguard their anonymity and steer clear of potential data breaches or surveillance linked to digital payments. Unlike digital systems prone to technological glitches or connectivity issues, cash transactions remain unaffected, providing a reliable means of conducting business, especially in areas with unreliable digital infrastructure. In times of crisis, such as natural disasters or health emergencies like pandemics, cash becomes indispensable. Its availability ensures individuals can procure essential goods and services even when digital systems falter. For many, the simplicity and tangibility of cash hold a timeless appeal, unlikely to wane as digital payments advance. According to Reuters, "JPMorgan Chase (JPM.N) said on Tuesday it was embarking on one of its most aggressive bank branch expansions in recent years, with plans to add more than 500 new U.S. locations by 2027 to broaden its footprint in areas where it is under-represented." (Source: https://www.reuters.com/markets/us/jpmorgan-open-more-than-500-new-bank-branches-over-next-three-years-2024-02-06/#:~:text=NEW%20YORK%2C%20Feb%206%20(Reuters,where%20it%20is%20under%2Drepresented .) This expansion serves as a testament to the enduring importance of cash in the financial landscape, highlighting the enduring demand for physical branches and access to cash, despite the rapid digitization of banking services. In short: The need for cash isn't going anywhere.   Bradley Cooper. "Is cash here to stay?” ATM Marketplace, February 15, 2024, https://www.atmmarketplace.com/articles/is-cash-here-to-stay/?utm_source=AMC&utm_medium=email&utm_campaign=EMNA&utm_content=2024-02-20 .

  • Biometrics: Embracing Change in 2024

    As technology progresses, our expectations for security and convenience also advance. Biometrics, providing both, are poised to revolutionize the landscape in 2024 and beyond. Here's what lies ahead:   1.     Enhanced User Experience: Biometrics, once reserved for high-security environments, now prioritize convenience. Seamless, on-the-move identification using modalities like iris and voice will become the new standard. 2.     Multifactor Authentication: Companies are increasingly adopting multifactor authentication, combining cards or PINs with biometrics to bolster security without sacrificing convenience. 3.     Alternative Modalities: With concerns over facial recognition, iris recognition gains traction for its accuracy and privacy advantages. 4.     Combatting AI Spoofing: Biometric solutions are innovating to counter AI-driven spoofing threats, ensuring robust identity verification. 5.     Cloud Platform Adoption: Physical security is catching up with cloud solutions, with biometric platforms offering scalability and cost-effectiveness. 6.     Decentralized Biometric Storage: Mobile platforms integrate biometric authentication without storing sensitive data centrally, enhancing security. 7.     Logical Access Applications: Biometrics streamline identity verification for zero-trust implementations, leveraging built-in cameras and reader devices. 8.     Integrated Solutions: Biometric platforms extend beyond access control, integrating with time and attendance, visitor management, and more, simplifying administrative tasks.   The pace of technological advancement shows no signs of slowing. Biometrics, tailored to our needs and privacy concerns, will soon be ubiquitous across devices and technologies. Brace for a seismic shift in 2024 and beyond.   Parabit Biometric Mounts and Posts are available at parabit.com/access-control-biometric-mounts-posts .   Thorpe, James. "Biometrics: Prepare for a Seismic Shift." International Security Journal, International Security Journal, [ https://internationalsecurityjournal.com/biometrics-princeton-identity/ ].

  • Shaping the Future of Banking: Retail Solutions at the Forefront

    Retail Solutions are Reshaping Customer Experiences and Driving Financial Institutions Forward. In 2024, the landscape of retail banking is undergoing significant changes, transitioning from traditional brick-and-mortar institutions to dynamic digital service providers. Despite this shift, certain trends are emerging that will shape the industry's future:   1.     Evolution of Bank Branches: While traditional bank branches continue to close globally, there remains a demand for in-person banking services, particularly for cash transactions and complex financial advice. Efforts to address this gap include initiatives like shared banking hubs, although their effectiveness has been limited so far. Expectations are high for improved customer experience through digital self-service hubs. 2.     Assisted Self-Service: To bridge the gap between digital and in-person services, banks are integrating advanced self-service terminals with human assistance. This hybrid model aims to provide customers with autonomy in transactions while offering expert guidance when needed, potentially transforming branches into multifunctional spaces. 3.     Regulatory Focus on Access to Cash: Regulators and politicians are pressuring banks to ensure continued access to cash, especially for vulnerable customers. Measures include extended branch hours and increased human-to-human banking services. Regulators like the Financial Conduct Authority (FCA) in the UK are scrutinizing bank closures and ATM network changes to balance consumer needs with digital banking preferences. 4.     Enhanced ATM Security: With cyber-attacks targeting ATMs on the rise, 2024 will see increased focus on implementing robust security measures, including the adoption of zero-trust strategies. Strategies such as reducing the attack surface and deploying advanced communication protection and network security policies will be crucial in safeguarding ATM networks. AI Integration in ATMs: Banks are leveraging AI to enhance ATM operations and improve customer experiences. AI-powered cash management systems can predict cash replenishment needs in real-time, while AI-driven chatbots like "iole" offer personalized services to customers using digital self-service hubs. Parabit.com/banking Contact sales@parabit.com or call +1 516.378.4800 today to request a quote or ask a question! Adapted from: "What 2024 has in store for Retail Banking." Aurigaspa.com . Accessed 02.14.24.

  • Ensuring Safety: Inside the Crisis Preparedness of Quad-Cities Schools

    The Quad-Cities schools in Iowa face the ongoing challenge of preparing for and responding to emergency situations like active shooters. Recent incidents, including a hoax bomb threat and a juvenile suspected of carrying a weapon near campus, have heightened concerns. The tragic school shooting in Perry, Iowa, last month underscored the importance of proactive safety measures.   Local school districts in the Quad-Cities metro diligently follow state-mandated emergency response plans, conducting regular training and drills. However, they also implement additional safety features and frameworks to stay ahead. For instance, Bettendorf Superintendent Michelle Morse emphasizes the continuous refinement of their Emergency Operations Plan (EOP) and protocols for large-scale events. Davenport schools, like many others, prioritize learning from every crisis to enhance their security measures. Following the Perry tragedy, Davenport has intensified security and staffing efforts during student arrival times. Other safety measures include the use of anonymous threat-reporting platforms like Safe+Sound Iowa and visitor management systems like Raptor.   Surveillance technology plays a significant role in school safety, with districts investing in internal surveillance cameras and anonymous threat reporting apps. Additionally, the presence of school resource officers (SROs) enhances security and fosters collaboration with law enforcement agencies.   Regular drills, such as ALICE (Alert, Lockdown, Inform, Counter, Evacuate), are conducted to prepare teachers and staff for violent critical incidents. These drills are crucial for ensuring clarity and readiness in crisis response protocols. In addition to ALICE drills, schools also conduct weather-related drills to address various emergency scenarios.   Collaboration between schools and law enforcement agencies is essential for maintaining effective crisis response plans. Quad-Cities districts work closely with local law enforcement to evaluate and update safety protocols regularly. Trainings, such as active shooter response and stop-the-bleed instruction, help ensure preparedness across the community.   Clear communication and consistent protocols are vital, especially in larger school districts. Partnerships with organizations like the "I Love U Guys" Foundation aid in developing district-wide crisis response plans and reunification protocols. Mental health support for students and staff during reunification events is also prioritized.   Overall, Quad-Cities schools are proactive in their approach to crisis preparedness, leveraging technology, collaboration, and ongoing training to ensure the safety of students, staff, and the community.   Here are a few ways Parabit's solutions can bolster school security:   1.     Access Control: Parabit's solutions offer robust access control systems, enhancing security at Quad-Cities schools. 2.     Visitor Management: Implementing Parabit's visitor management solutions ensures a streamlined process for vetting and tracking visitors on campus. 3.     Emergency Communication: Parabit's communication systems provide reliable channels for disseminating critical information during emergencies, enhancing response times. 4.     Surveillance: Parabit's surveillance solutions offer comprehensive monitoring capabilities, helping to deter threats and ensure a safer environment. 5.     Integration: Parabit's solutions seamlessly integrate with existing security infrastructure, maximizing effectiveness and ease of use for Quad-Cities schools. Adapted from: Allen, Olivia. "How Quad-Cities schools plan for crises like active shooters." SecurityInfoWatch.com . Accessed 02.13.24. https://www.securityinfowatch.com/school-security/news/53096235/how-quad-cities-schools-plan-for-crises-like-active-shooters   View Parabit’s Education Security solutions including Surveillance Camera Housings, Visitor Management, Access Control, and more.   Contact  sales@parabit.com  or call  +1 516.378.4800  today to find out more about our Parabit’s Security Solutions.

  • 2023 Passenger Satisfaction: Up or Down?

    Anticipating Aviation Trends in 2024 An article on travelagentcentral.com noted that in 2023, despite challenges like high passenger volumes, a pilot shortage, and weather delays, airport passenger satisfaction improved. The "J.D. Power 2023 North America Airport Satisfaction Study" reported a three-point increase in overall satisfaction compared to 2022. This improvement was driven by better terminal facilities, food and retail services, and baggage claim.   Several high-ranking airports in the study underwent recent construction projects to enhance passenger flow, parking, and terminal facilities. Notably, New York's LaGuardia Airport improved from the lowest satisfaction ranking in 2019 to reaching the average satisfaction level for large airports in 2023. [Parabit successfully finished two impressive Welcome Centers in Terminal A and B at LGA, in addition to their other completed projects].   Study Rankings: Mega airports:  Ranked #1: Detroit Metropolitan Wayne County Airport ranks highest in passenger satisfaction with a score of 800.  Ranked #2: Minneapolis-Saint Paul International Airport (796) ranks second Ranked #3: Harry Reid International Airport (787) ranks third. Large airports:  Ranked #1: Tampa International Airport ranks highest among large airports for a second consecutive year, with a score of 832.    Parabit is delighted to have played a role in elevating the customer experience at DTW, MSP, LAS, and TPA Airports by providing charging tables, welcome centers, charging stanchions, seatback charging stations, and more.   Passengerterminaltoday.com reported an increase in passengers' comfort with biometric identification, scoring an average of 7.36 out of 10 in 2023, up from 7.26 in 2022. This indicates a rising preference for a hassle-free airport experience. Additionally, many passengers expressed interest in completing necessary checks before arriving at the airport, such as automated document checks for border clearance. [Note Parabit’s Mounts available for such biometric devices – browse all at parabit.com/access-control-mounts-posts ].   Futuretravelexperience.com wrote that Progressive airlines are rapidly moving towards digital retailing, with this trend expected to accelerate in 2024. Eric Leopold, Founder & Managing Director of Threedot and FTE Ancillary & Retailing Content Director, highlighted in the article the importance of embracing new technologies to engage with next-gen customers, explore loyalty through NFTs, and reduce payment costs using cryptocurrencies.   In 2023, passenger satisfaction ultimately rose thanks to airport improvements and innovations, including enhanced facilities and services. Notably, LaGuardia Airport's transformation showcased the positive impact of these changes. Companies like Parabit, providing amenities at airports such as DTW, MSP, LAS, and TPA, played a vital role in this improvement, making air travel more enjoyable and efficient.   Contact  sales@parabit.com  or call  +1 516.378.4800  today to request a quote or ask a question!

  • What is branch transformation?

    Rob Leiponis, CEO of Parabit Systems, explains the nuance of branch transformation to Fintech Finance. Fintech Finance: What do banks need to do to meet the needs of the customer today as opposed to the customer from 10 years ago? Rob Leiponis: the banking industry is doing a great job of accommodating traditional banking customers that are interested in going in to the branch to have a cup of coffee, to integrate with teller platforms as customer service reps as well as branch managers but they also need to focus on what the needs are of Gen X and millenials where there's a need for mobile banking and multiple touch points where there's fast and easy access to funds, make deposits as well as pay bills, lend a friend some money. FF: In terms of the branch itself, what role do you think it plays with the millenials and the next generation after the millenials? RL: I think what we're seeing in the US, many banks are starting to reduce the size of their footprint, put more technology, more remote support services and more access points for a smaller branch footprint. A lot of market research has shown that banks are no longer interested in having a large presence within a location within a specific town. They're more interested in branding themselves and making customers feel comfortable and willing to bank with that bank because they have a branch in that town. FF: As a leading industry partner in the security space, what do you feel are the greatest risks in security breaches facing banks and consumers during these expansive changes? RL: Cyber security is on a terror now. Most banks have done an excellent job of deploying different types of technology, preventing skimming, touch points at their ATMs, and quick deposits. Banks are spending hundreds of millions of dollars monitoring their systems, making sure that there are no entry points with any type of malware or black box type of devices as well as monitoring any type of penetration from an outside security attack. FF: What are you going to be bringing to the table in 2017? RL: Our latest product, our multi media reader, supports magnetic stripe, contactless EMV, NFC, as well as Bluetooth technology. We released the product in August and have shipped about 2000 units to banks throughout the world. It's an add -on to an existing access control panel that's in thousands of branches around the world. We are developing a mobile app that's going to support the NFC and Bluetooth side of the hardware set that will allow banks to monitor customers coming in to their facility and provide an easier access point in to their facility, track when they come in and leave, where they are spending their time within the branch so they can get statistical analysis on what the customer behaviors are so they can react more intelligently to answering the demands of their customer. FF: Speaking of answering the demands of the customer, what role do you think the branch is going to have moving forward and what does it play for customer loyalty? RL: The role of the branch of the future is branding. Customers want to feel comfortable that their bank is showing a presence in the community they live so that they want to bank with them. Bank branches are shrinking in size, technology is improving tenfold. A lot of the technology we see today was developed and designed many years ago but the customers weren't ready for it. Now with the introduction of mobile as well as other new technology, it's easy for customers to get access to their money, through their mobile device, tablets, desktops or laptops.

  • The Importance of Accessible WayFinding

    Accessible WayFinding focuses on creating navigation systems that are inclusive and accommodating to all individuals, regardless of their physical or cognitive abilities. It goes beyond traditional signage and maps, taking into consideration the diverse needs of people with disabilities, or PRM (persons of reduced mobility), such as those who are visually impaired, hearing impaired, or have mobility challenges.   Key Elements of Accessible WayFinding:   Clear and Consistent Signage: Large, high-contrast fonts for easy readability. Braille and tactile information for individuals with visual impairments. Clear and simple symbols and icons for universal understanding.   Auditory Cues: Audio instructions and announcements for those with visual impairments. Hearing loop systems to assist those with hearing impairments.   Tactile Paving: Tactile paving patterns on walkways and intersections to guide individuals with visual impairments. Color contrast on tactile paving for better visibility.   Digital WayFinding Apps: Smartphone apps with voice navigation and real-time updates for users with disabilities. Compatibility with screen readers for those who are visually impaired.   Accessible Public Transportation: Accessible bus stops and train stations with clear information and announcements. Ramps and elevators for those with mobility challenges.   Parabit’s mission ensures that customer experience, self-service, safety, and accessibility become an inseparable part of people's lives. Meeting ADA standards, Parabit products are designed with accessibly in mind. Parabit's commitment to WayFinding accessibility and ADA compliance is evident in its digital signage products, which offer a range of features and functionalities to ensure that individuals with disabilities can navigate and interact with these systems effectively.   Here are ways in which Parabit's digital signage products are ADA compliant and accessible:   Parabit's digital signage products are designed with wheelchair accessibility in mind. This means that the placement and height of screens and interactive elements are carefully considered in the design, to ensure that individuals using wheelchairs can comfortably access and interact with the signage.   The inclusion of ADA-compliant trackballs in Parabit's digital signage products ensures that individuals with mobility challenges or dexterity issues can navigate through the content and interface effectively. These trackballs provide a tactile and accessible means of interaction.   Parabit recognizes that accessibility needs can vary widely among users. Therefore, digital signage products offer customizable screen information. This allows users to adjust text size, color contrast, and other display settings to meet their specific accessibility requirements, including those with visual impairments.   Parabit's integration of Teleportivity into digital signage products is a significant advancement in accessibility. It enables individuals, including those in wheelchairs, to seek immediate assistance when needed. In a scenario where an airport staff member is in a wheelchair and requires assistance, they can use Teleportivity to connect with airport staff remotely. This feature ensures that help is just a call away, enhancing accessibility and convenience for individuals with disabilities.   Parabit's digital signage products stand out in terms of accessibility and ADA compliance. By offering wheelchair accessibility, ADA trackballs, the innovative Teleportivity feature, and more, Parabit products demonstrate a commitment to inclusivity and ensure that individuals with disabilities can access and benefit from these digital signage solutions effectively. This approach not only meets regulatory requirements but also enhances the overall user experience for all individuals, regardless of their abilities.   Contact sales@parabit.com or call +1 516.378.4800 today to request a quote or ask a question! Browse all Digital Signage: parabit.com/digital-signage-products

  • Wayfinding Revolutionizing Healthcare: A Patient-Centric Approach

    In today's rapidly evolving healthcare landscape, hospitals are constantly seeking innovative ways to enhance patient experiences, streamline operations, and improve overall efficiency. One remarkable technology that has been making significant strides in the healthcare sector is digital signage. Implementing digital signage systems in hospitals provides a myriad of benefits, including providing Wayfinding to patients, visitors and staff.   1. Real-Time Information Dissemination   In a bustling hospital environment, quick and accurate communication is essential. Digital signage allows hospitals to deliver real-time information to patients, visitors, and staff. From updates on appointment schedules and room assignments to emergency notifications, digital signs ensure that everyone stays informed.   2. Enhanced Patient Experience   Navigating a large hospital can be daunting, especially for patients and their families who are already dealing with stress and anxiety. Digital signage provides clear wayfinding instructions, making it easier for patients to find their way to appointments, waiting areas, and diagnostic centers. This not only reduces confusion but also enhances the overall patient experience.   3. Appointment Reminders   Missed appointments can lead to delays in treatment and increased healthcare costs. Digital signage can send automated appointment reminders to patients, reducing the number of no-shows and ensuring a more efficient use of hospital resources.   4. Emergency Notifications   In critical situations, every second counts. Digital signage can be programmed to display emergency notifications, helping to evacuate areas, provide essential information, and maintain a sense of calm during crises.   5. Interactive Educational Content   Digital signage can be a valuable tool for patient education. Hospitals can display interactive content about medical conditions, treatment options, and preventive care, empowering patients to take control of their health and make informed decisions.   6. Streamlined Operations   Digital signage also benefits hospital staff by streamlining operations. It can be used to display real-time bed availability, staff schedules, and alerts about equipment maintenance, ensuring that resources are used efficiently.   7. Branding and Promotion   Hospitals can use digital signage to reinforce their brand and promote their services. This can include highlighting recent achievements, showcasing patient success stories, and providing information about upcoming health events and seminars.   The Future of Healthcare with Digital Signage and Wayfinding   As technology continues to advance, so will the applications of digital signage in healthcare. In the near future, we can expect to see AI-driven signage systems that can provide personalized patient information, integration with electronic health records for seamless updates, and even telemedicine features for virtual consultations.   Digital Signage and Wayfinding are transforming healthcare by improving communication, enhancing patient experiences, providing easy navigation, and streamlining hospital operations. As hospitals continue to harness the power of this technology, patients and healthcare professionals can look forward to a more efficient, informative, and patient-centric healthcare experience.   For more insights on the benefits of digital signage in hospitals, you can refer to the article on [ https://insights.samsung.com/2023/12/14/7-benefits-of-digital-signage-in-hospitals-3/ ].

  • WayFinding: Optimizing Navigation, Enhancing Customer Experience

    Wayfinding Technologies have become essential to navigation in airports. Giving passengers an easy, positive experience will keep them coming back to fly over and over again. Wayfinding refers to information systems used to guide people to a particular place, helping them navigate and providing an understanding of the physical environment around them. In order to have a successful WayFinding system you need two things; the hardware (Digital Enclosure / Interactive Signage kiosks) and WayFinding Software. WAYFINDING IN AVIATION WayFinding is particularly useful for passengers who are traveling. When a person is navigating through an airport, for example, they want to find their gate, baggage, exit area, and more. As noted in Airport Wayfinding: Guiding Passengers and Expressing Identity on SEDG.org, airports continue to expand as travel demands increase and technology develops. They note that, "Doing more than simply guiding travelers from one point to another, the visual language of wayfinding signage often conveys an airport’s unique brand identity using distinct colors, fonts and pictograms." Wayfinding Technologies have become essential to navigation in airports. Giving passengers an easy, positive experience will keep them coming back to fly over and over again. Parabit covers all the bases with our assortment of indoor and outdoor kiosks perfect for WayFinding. From the interactive touch screens to dual screen features, to the accessibility trackballs, and more, there is a WayFinding kiosk available to meet your needs. WAYFINDING IN HEALTHCARE In the article, Hospital of the University of Pennsylvania Pavilion on SEGD.org the new Hospital of the University of Pennsylvania Pavilion boasts a 14-story tower and includes 500 inpatient beds, 50 operating procedure rooms, and a state-of-the-art emergency department. They then pose the question, how do you effectively welcome and guide patients through this vast structure intuitively and efficiently? This is a question posed in Healthcare environments every day. To guide patients to the right place, installing a Digital Signage solution with WayFinding software will get patients and visitors where they need to go. From displaying static maps to greetings and instruction al screens to advertising revenue options, the possibilities are endless. The Dual Atlas Wayfinding Kiosk delivers a smart, aesthetic, and inclusive digital & interactive signage solution featuring dual touch screens and an ADA-compliant height, making it accessible for all. Parabit’s WayFinding solutions enhance the way people experience physical environments. See all WayFinding kiosks here .

  • Unlocking the Power of ATM Marketing: Strengthening Customer Bonds in Banking

    The article "Maximizing ATM Marketing Deepens Customer Relationships" discusses strategies for using ATMs as a platform for customized marketing to enhance customer relationships in the banking industry. ATMs are highlighted as valuable tools due to their ubiquity, trustworthiness, and real-time data collection capabilities.   Advantages of ATMs for Marketing:   Ubiquity: The United States has a vast number of ATMs, processing billions of transactions annually, providing numerous advertising opportunities.   Trust: ATMs are associated with trusted financial institutions, and customers are more receptive to advertising from brands they trust.   Real-time Data Collection: Modern ATMs have analytics that collect user demographics and transaction data, helping improve the customer experience.   Strategies for Effective ATM Marketing:   Personalized Offers: Gather data from multiple sources to create comprehensive customer profiles, allowing for the delivery of personalized content directly to ATM screens or on digital signage . Cross-selling: Advertise relevant banking products on ATM screens during transactions, enticing customers to consider additional services. Localized Marketing: Tailor ATM marketing messages to the specific needs and demographics of the ATM's location. QR Codes and NFC Technology: Utilize QR codes and near-field communication to enhance security and convenience for transactions, as well as to provide information on services. Mistakes to Avoid:   Oversaturation: Avoid overwhelming ATM customers with excessive and irrelevant ads. Generic Content: Customize messages to provide a unique and engaging experience for users. Neglecting ATM Maintenance: Ensure ATMs are in good working order to prevent ATM skimming.   Steps to Effective ATM Marketing:   Data-Driven Approach: Use data analytics to understand user trends and guide marketing efforts. Design: Reflect the bank's branding on ATMs to gain customer trust and increase transaction volume. Smart ATM Toppers : Install dynamic advertising displays on top of ATMs to promote products and local businesses. Leverage ATM Receipts: Include marketing messages on ATM receipts, such as special offers or discount coupons. Regular Updates: Keep marketing materials up-to-date to reflect the latest products and incentives. Seek Partnerships: Collaborate with nearby retailers to expand reach and offer unique ATM user campaigns. Ensure Consistency: Maintain consistent branding across ATMs and other platforms for increased brand awareness and trust. Monitor and Repeat: Continuously measure campaign success, analyze feedback, and take action to align products and services with customer expectations.   The article also highlights the evolving role of ATMs within the larger digital banking ecosystem, emphasizing their integration with digital channels and their ability to provide tailored banking experiences, personalized greetings, and valuable advice based on customer history. This integration aims to deliver a consistent and value-added experience for customers across all banking touchpoints. To learn more or ask a question, email sales@parabit.com  or fill out our contact form  to speak with a sales rep.   Source: The Financial Brand - "How to Use ATM Marketing to Deepen Customer Relationships"

  • Product Discussions: The MMR® 2.0

    "The major benefits of the MMR® reader besides its physical and RFID Skimming detection is has built in tamper detection with a gyroscope, it has impact detection with an accelerometer, cable cut detection, It has encrypted communication. It has reader place detection. And it also has shimmer detection built into it. So we've had a great success in mitigating skimming." Join Rob Leiponis and Heather Glezen as they chat about the MMR® 2.0 . Listen in as they discuss the technology behind the MMR®, new advancements and features, and Parabit's Access Control solution. Transcript: Within the banking space, our retail Access Control Solution is the industry standard for managing customer access to ATM and ITM lobbies outside of traditional bank open hours. Whether it be an ATM lobby, or an ITM lobby, or a digital branch, or any type of evolving banking resources to support customers, and extended hours. With that solution, we use a multimedia reader to credential customers on a financial card. Entering that space, a customer would present their card - they could present it as a mag stripe, and insert the magstripe. They could present an NFC card for that tap and go experience. The MMR® also supports mobile wallets - so a mobile device, a smartwatch. All of those devices can authenticate that customer to provide access to that extended hours facility. With the MMR® 2.0, we also have a Bluetooth® technology. And that supports an integration through an SDK into the client's mobile app that will support either a cloud or local door unlock via a manual or an automated process, which would provide a frictionless, a true frictionless solution for that customer experience. Do you wanna expand further on the technology behind that MMR® 2.0? Yeah. Sure. The the MMR® has been, we have the product deployed within 23 of the top 25 financial institutions in the US, and now we're starting to deploy the product throughout the Caribbean, and now throughout the EU. We've have had great success with that. Many of the clients that are utilizing the solution are taking advantage of the integration of our Active Presence Detector with a door contact to make sure that the ATM lobby is secure, as well as detecting if the door is ajar. There's a lot of use cases that we've developed in order to provide, notifications of customers not being allowed, not able to get into the lobby, customers that potentially can't get out of the ATM lobby, supervision of the of their particular banking environments. We've basically, our solution is an access control solution with physical and RFID, skimming detection, tamper detection, impact detection, the latest 2.0 supports the latest release of the features I just mentioned about not being able to get in or get out of an ATM lobby. Add the addition of our Light Sensor, also make sure that you've been able to deploy our technology in an environment to monitor you have safe lighting requirements in many states in the United States, in the US, that light is your cheapest, safety measure or security device. So monitoring to make sure that your lighting is working effectively. We have a flagship customer, Apple Bank in New York that has deployed this whole end to end solution throughout eighty of their facilities. And basically, the ROI was 6 months because they were able to basically take their ATM lobbies that were hotels and bathrooms and turn them into clean branded banking facilities. They are able to monitor when cleaning people were turning off lights to the ATM lobby when they were done cleaning the branch in the facility, so they were able to make sure that their ATM banking environments were illuminated and safe for their customers to use without any loitering. This is our new standard that we introduced at the 3rd quarter of of 2021. We've literally sold over 5,000 readers over the last couple of years to many of these institutions, small and large throughout the US and throughout the world. We've had a great success in mitigating skimming. We actually, working with law enforcement, with the FBI and the Secret Service utilizes our solution to actually capture criminals that are performing skimming attempts on ATM lobbies because basically our reader is a detection system. It detects there's a skimming device attached to it. Typically criminals are attaching skimming devices to our reader and then putting the pin capture device on the ATM. So, law enforcement was basically able to set up a surveillance of a location and actually capturing the people that are returning to remove the pin capture device on the ATM. As bank branches are shrinking in size many of our customers are, that traditionally haven't created ATM lobbies in the past are now opening ATM lobbies because of our solution. The deployment of drive up ATMs have been subject to a lot of explosion attacks, hook and chain attacks. ATM lobbies are providing, it's a branded 24 hour banking solution. There's a lot of banks that have spent hundreds, a thousand dollars protecting the the customer who comes into their facility to take $20 out of their statement savings account, 24/7, they have some lighting, a camera, and in a lot of cases where there is no ATM lobby there's no protection to that customer using the lobby. Customers that are using drive up facilities are subject to criminals running by them as cash is dispensed. An ATM environment is a much safer and a much cleaner and branded environment for customers to use banking facilities. We have sold the solution to many laundromats throughout the United States that are using it to control access to their laundromats after hours. And now from the success that we've had in the banking industry, there's several retail organizations that are high-end retail organizations that are subject to smash and grab, robberies that are actually considering installing our solution to provide retail access control into their facilities to help protect their customers and their staff for those types of events, because smash and grab robberies are on the rise. And the only way to really mitigate it is to provide a an environment where you wanna be able to vet the customer before they come into the facility. So, with that, the integration into a mobile app and to have someone on board themselves or scanner QR code outside of the facility to download the client's retail app that has our SDK built into it. Take a picture of their driver's license, do a three second background check on them. If they have no priors, you can issue them a credential to gain access to that facility. To me, that's providing a much safer access environment into those high retail stores, protecting the customers, as well as protecting the staff. So, really look forward to the deployment of our solution into other retail organizations. We do have, this is retail customer access control. It's not building access control. I mean, that is, that is a solution that's provided by many, access control companies that provide amazing products for, from supporting prox cards, biometric readers that are very effective, but our solution is a perfect solution for any retail environment. The reason why we developed the SDK to integrate into retail mobile apps is there's many stores out that when a customer comes into the facility and they're high end stores, they have sales reps that basically they work with on a frequent basis. And especially in large retail environments, let's say like a Nordstrom or a Neiman Marcus, and because it is Bluetooth®, as a customer walks into a facility, because we're integrated via Bluetooth®, we have the ability that when a customer walks into a facility, we can send a notification to retail management or that that that sales rep that's assigned to that customer. To provide a much more intimate retail experience because now when someone walks into a facility, they can receive a notification or the retail staff can receive a notification of that customer entering their facility and then be able to notify them that their customer entered the facility and be able to greet that customer, much more quicker than being that customer having to ask for that person. We also have the ability with the SDK based upon the demographics of that person that credential is assigned to, that when they enter the facility if that facility doesn't have analytics, we can now utilize that credentialing to identify that customer and their demographics to be able to change the digital signage experience for that customer when they enter the facility. With the latest 2.0 reader, the predecessor, the 1.5 did not support remote firmware updates. So, with the latest release of the 2.0 reader, It allows the firmware in the reader actually to be updated with our ACS software suite, in addition to the controller's firmware. So with this latest design we're future proofing the technology by allowing this, this technology to be remotely updated as new requirements are introduced by our clients. Any type of deployment of any type of feature could be remotely deployed, and you don't have to roll a truck to have a technician service the location or update the location. The major benefits of the MMR® reader besides its physical and RFID Skimming detection is has built in tamper detection with a gyroscope, it has impact detection with an accelerometer, cable cut detection, It has encryption, encrypted communication. It has reader place detection. And it also has shimmer detection built into it. So we've had a great success in mitigating skimming. We have customers out there that are still looking to purchase or still still purchasing readers from us that don't have any skimming detection. Unfortunately, those readers are very easy to skim. I know skimming is, took a dive and was, it was not as prevalent over previous years during the COVID times because ATM volume traffic had reduced dramatically, but now that COVID is behind us for the most part, it's still out there, but with the deployment of this reader we're saving the the the financial institutions brand. One skimming attempt could cost a financial institution more money than it costs to buy the reader. So we highly recommend that customers don't buy the readers that we sell that don't have skimming detection in it, but we know from budgetary constraints that's what they can afford. But, we recently released Access Control as a Service. So that way, those institutions that don't have the ability to pay for the solution upfront. We now have a plan where you could purchase the product over a lease plan from 3 to 5 years to make it much easier to deploy the solution as well. Awesome. Awesome. And all that technology that you're referring to has actually been patented and really anchors the security of this reader. Absolutely. Yes. Our intellectual property is very well protected with this, with our reader, as the industry knows. And, we're very proud of the results, that we've had with it and how we've been able to mitigate skimming. Since the deployment of this product there has not been one skimming event that has been detected by a reader that has been successful. It's pretty incredible. Yeah. We're very proud of that. Very proud of the engineers and the staff that developed the solution. Very grateful for what they've been able to do for the organization. And, look forward to the other, the opportunities that are developing in other industries. Email sales@parabit.com to learn more.

  • Safeguarding Business Finances: The Role of Security Cameras in Fraud Prevention

    Fraudulent claims can wreak havoc on a business's financial health, leading to significant losses. Whether it's workers faking injuries or individuals attempting to exploit slip and fall incidents, companies are increasingly turning to technology to protect themselves. In this article, we explore how the installation of quality security cameras is becoming a powerful tool in preventing fraud and saving businesses both money and potential legal troubles. Security Cameras Exposing Workers' Compensation Fraud In a notable case from Florida, a worker was arrested and placed on 18 months' probation after being caught on security camera footage faking a workplace injury to obtain workers' compensation benefits ( Tampa Work Comp Law ). The investigation revealed that the employee intentionally inflicted harm upon herself, leading to charges of workers' compensation fraud. This incident underscores the importance of security cameras in providing irrefutable evidence to counter fraudulent claims. According to the Tampa Work Comp Law, employers are increasingly using security cameras to monitor claims activity and identify potential instances of insurance fraud. The presence of cameras alone acts as a deterrent, as employees aware of surveillance are less likely to engage in fraudulent activities. Reducing Claims Costs Through Surveillance Another source ( Hollis, Laidlaw & Simon ) highlights the impact of security cameras on reducing fraudulent workers' compensation claims. Director of risk management, Jeff Strege, shares that video footage has made numerous claims "literally vanish," allowing the restaurant to save $600,000 in claims costs. The cameras not only help disprove false claims but also aid in validating legitimate ones. By providing a visual record of incidents, businesses can gain a better understanding of how injuries occur, enabling them to take preventative measures. Preventing Slip and Fall Fraud with Intelligent Cameras Slip and fall fraud poses a significant threat to businesses, but modern security camera systems equipped with intelligent, motion-triggered features are proving to be effective deterrents ( Park Security Systems ). These cameras can instantly expose fraudulent claims, providing businesses with the evidence needed to refute baseless allegations. Hotels, in particular, are leveraging the power of surveillance cameras to protect against slip and fall cases ( Hotel Management ). Alongside caution signs, cameras are considered essential tools to limit spills and identify potential hazards before they lead to accidents. The combination of surveillance and preventive measures ensures a safer environment for both guests and employees. The implementation of security camera systems is proving to be a game-changer in fraud prevention for businesses. From workers' compensation fraud to slip and fall incidents, these cameras not only act as a deterrent but also provide concrete evidence to protect companies from false claims. The cases cited above highlight the tangible benefits of investing in quality security camera installations, ultimately safeguarding business finances and reputations. As technology continues to advance, businesses would be wise to prioritize the integration of surveillance systems in their risk management strategies. Parabit Surveillance Camera Housings offer a variety of mounting possibilities, providing optimal flexibility. Positioning cameras in strategic locations, such as door mullions, countertops, walls, frames, and bollards, ensures the best facial imaging results. With low-profile and compact options, these housings allow for inconspicuous surveillance placement at eye level. Parabit's covert housings and enclosures are designed to accommodate miniature cameras from any manufacturer, supporting features like analytics, biometrics, access control, and beyond. Email sales@parabit.com or fill out our contact form to speak with a sales rep.

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