Is the holiday shopping season ever, really, “over?” Retailers and marketers know that preparing for the holidays – from Black Friday, though Christmas, to New Years Sales and summer-time specials – is a 24/7/365 job that requires months – and years – of planning in advance.
Holiday shopping, for retailers and consumers alike, is a microcosm of the retail world at large. This season, shoppers may have noticed that there are a growing number of mobile apps for download to assist with finding products on the shelf and using coupons. High-end retailer Neiman Marcus has a new app which allows users to take a photo of an item she likes, and look for it on the Neiman Marcus website, and alerts users to in-store events (that’s a way to get them in the door!).
“Our goal is to increase our interaction with our customers,” said Wanda Gierhart, chief marketing officer of the Neiman Marcus Group, Irving, TX. “Our customers are always interested in learning more about product as well as shopping.”
Target’s cartwheel app allows shoppers to hunt for coupons and specials which they can bring up in the store and redeem at checkout. Cartwheel promotes social sharing for added perks: “Keep saving, sharing and interacting with Cartwheel to unlock even more offer spots.”
Armed with mobile apps on their phones and coupons, shoppers this holiday season were more engaged with brands such as Target or Neiman Marcus, which are utilizing a tool that most people already own. By 2020, 7 BILLION people will have smartphones. According to a survey conducted by Nielsen in Q1 2012, the vast majority (79%) of US smartphone and tablet owners have used their mobile devices for shopping-related activities. Smartphones are used more often than tablets for activities on-the-go: “Locating a store” (73% vs. 42% for tablets ), “using a shopping list while shopping” (42% vs. 16% for tablets) or “redeeming a mobile coupon” (36% vs. 11% for tablet owners).
Blending content and commerce promotes interaction with consumers both in-store and out. Mobile applications that merely serve as commerce platforms are not as interesting or engaging to the shopper.
A mobile app is just one channel out of many which can add to an immersive shopping experience which more and more consumers are coming to expect. The goal for retailers now is to create an OmniChannel experience for shoppers. The best way to do this is to utilize interactive, engaging digital signage and building on existing infrastructure with products to seamlessly integrate every channel.
Interactive digital signage and “virtual fittings” allowe shoppers to see how they look in a clothing item.
Create an immersive retail experience in a mall, airport, bank, or large department store with a WayFinding Kiosk.
Parabit’s WayFindingSoftware is an interactive application, residing on a kiosk or mobile device, letting users generate, and print, directions to indoor and outdoor destinations. The WayFinding system is data-driven, rather graphically-driven. This means locations (starting points and destinations) and ‘ways’ (hallways and roadways) are stored as a numeric value. This data can be easily manipulated or added to, providing a very flexible, expandable system.
Combining a user-friendly wayfinding interface with engaging, precisely-targeted content is an informative way to provide a positive Customer experience while boosting possible sales. By incorporating an ADA/508 Compliant design, you can further assist Customers with visual or physical impairments by providing the best “accessible” routes.
Information/Digital Brochure kiosks – designed and installed by Parabit – help customers find important information. shop for items, and use WayFinding!
“Among retailers, customer experience accounts for 47% of loyalty, while price and value contribute only slightly to capturing consumer loyalty.” – Forrester
Parabit’s Retail Solutions allow brands to:
- Tell a story, highlight a product, showcase deals
- Deliver action on promotional items
- Empower sales associates and improve efficiency
- Engage customers for an interactive experience
- Increase Revenue and Sales
- Create loyalty and connectivity
What is the first thing your customer experiences when they walk through the doors of your establishment? Are you ready to satisfy the needs of a modern, connected consumer?
Provide your customers with an in-store, interactive experience. Enhance your brand, and engage your customers with the latest digital signage products from Parabit. Utilize Parabit’s WayFinding technologies to help your guests navigate your location. Make your store an even more exciting place to be with a dynamic media experience!
What’s more: track customer engagement and usage and see your ROI increase with Parabit’s eTract and eBrochure software.
For more information about Parabit’s Retail Solutions, Design, Manufacturing, and Integration Services, reach out to us directly.